I’ve been a peroxide blonde for nearly 3 years now, and pretty addicted to the color. The countdown is on for a recoloring session, but I’m dreading the backlash the chemical cocktails have on my hair. Bleaching strips my hair of natural hydration and gives my ends this hay-like dryness that is definitely never hitting the glam-squad charts any time soon.
I’ve invested heavily in leave-in hair serums and conditioning masks. Most seem to work, but only temporarily. And I find myself dousing my mane with conditioning promises and finishing off bottle-fulls by the week.
I had the pleasure of attending the Fall/Winter 2018 Sephora Middle East press launch last month, and got introduced to Briogeo; a natural hair-care range hailing from New York.