In a market submerged with brands, only a few stand the test of time. And then there are those that manifest a sense of patriotism by embedding themselves into their adopted home of the Middle East. Such brands are as rare as precious gems, and the one that tops my list has to be Ajmal Perfumes.

With a history dating back to 1950, I have a special connection with this brand as like me, Ajmal Perfumes roots back to Assam, the North Eastern state of India. 

What’s not to love about Lush? This British natural beauty brand is an icon in its own right. Apart from their gorgeous range (which you can sniff down a mile away!), I love Lush for their philanthropic stance.

Lush has always gone the extra mile to showcase their love for the environment. From urging customers to recycle their famous Lush pots (take 5 empty pots back and get a free fresh face mask!) and their very artistically done up interiors made of reclaimed eco-friendly material (click here for more on that), I have always loved the concept of the Lush wraps.

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I had the pleasure of being invited to an exclusive Sephora Summer 2016 event late last month, and am now enamored with a whole new list of beauty updates for you!

From brand new product launches under the ‘Made in Sephora’ label, to the introduction of much coveted international beauty brands that the UAE market has been thirsting for, Sephora promises to keep you covered with the best in makeup and skincare for Summer 2016. Today’s post is a look at what’s new in the makeup isles of Sephora Middle East.

sephora middle east event summer 2016 covered by The Tezzy Files Dubai Beauty blogger

 Atelier-Flou, the luxury fragrance brand originating from France, has made its debut into the UAE and GCC market this summer, and I had the pleasure of having a brief chat with the founder of the brand, Jean-François Cabos himself!

atelier flou interview UAE launch (3)

Atelier-Flou follows the age-old principles of perfumery, using the rarest of natural ingredients. The brand does not follow trends, it does not try to astonish or stand out. Rather, it lives by the principles of subtlety and elegance and prides itself for its unmatched quality. Read on for more on Atelier-Flou from the maker himself.

LM Parfums, named after Laurent Mazzone, the heart and soul of the brand, was established in 2010. Based on the purest French perfumery traditions, the brand boasts of an immense portfolio of luxury scents that blend the best of notes creating uniquely exciting combinations that play on the imagination.

Today we talk to the man himself. Laurent Mazzone had a stint as a DJ, worked in the world of fashion, and has now immersed himself in the field he has been most passionate about since childhood. Here he gives us a glimpse into the creative world of perfumery, and tells us how he self-taught himself into becoming one of the world’s most sought-after newcomers in the game of scents.

laurent mazone interview

Meet Etienne de Swardt, the provocative perfumer behind the much talked about French perfume range Etat Libre d’Orange. Etienne is launching his controversial brand here in the UAE, and The Tezzy Files had the pleasure of having a chitchat with this enigmatic perfumer cum business maestro.

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Meet the very enterprising Mouna Abbassy, the founder and creative head of Izil, a brand new beauty range from Morocco.image001

In a cut-throat marketplace where brands come and go, Izil stands out from the crowd and has created a special niche for itself by offering high-quality organic beauty products that are based on authentic, age-old Moroccan beauty traditions. 

Meet the absolutely stunning Rashi Chowdhary. Rashi is a nutritionist by profession. She is absolutely obsessed with good, nutritious food and her passion for teaching people to eat right has led her into creating the decadently good ‘Protein Bakeshop’.

Rashi Chowdhary nutritionist

And read on for a recipe for a guilt-free sweet treat!

Hanan Taha (or rather Dr. Hanan Taha!) and I go back a long time. We used to go to school together, and although we haven’t met since high-school we still keep abreast on each other’s lives via Facebook (thank goodness for social media!).

Hanan is based in Houston, Texas and is a qualified dermatologist. With a friend who works wonders on skincare for a living, I had to steal some beauty tips off her!

hanan