We’ve been fed marketing gimmicks all our life, be it a toothpaste that promises the brightest smile (winning you the coveted job), or that ordinary bottle of shampoo that will unlock a mirror-like sheen to stubborn tresses. But how many brands actually live up to the challenge of falling back on their promises?

Pril is a well-known household name the world over. Fathered by global conglomerate Henkel, this is a dish-washing liquid that claims to be so powerfully efficient, that one drop is sufficient for a whole pile of dishes, no matter how stubborn the grease.

Taking on the challenge of their ‘one drop’ claim, the brand has come up with an adorably clever little way of proving its point. Introducing the Pril One Drop Bottle!