Chili’s, the iconic Tex-Mex casual dining chain, needs no introduction. The brand has a global fan following with over 1,500 chains in 33 countries, and has been listed as a UAE ‘Superbrand’ for 8 years running.
Chili’s recent ‘Chef Cuts’ campaign has splashed across outdoor media around the UAE. I first spotted their enticing advertising on a lamppost whilst stuck in traffic, and made a mental note to visit them soon.










