New Launches at Sephora Middle East (Spring 2018)

One of the highlights of the month of Feb was attending the Sephora Spring 2018 launch. This beauty mogul keeping outdoing themselves by sourcing the best in beauty from across the globe. This coming season is no different with many exciting new entrants, and a whole load of drool-worthy new additions from many of our favorite brands.

Here’s a rundown of some of the brand new Sephora Spring 2018 goodies I have my eyes on…

Made in Sephora


Starting off with the ‘Made in Sephora’ umbrella, the brand is coming up with these absolutely adorably packed lipsticks under the name #LipstickStories . Each shade has a different packaging featuring a contemporary piece of art. You’ll want to collect them all!

Sephora Lipstick Stories


Kat Von D

Kat Von D Studded Kiss Crème Lipstick:

Kat Von D Studded Kiss Creme Lipstick Review

Kat Von D’s iconic Studded Kiss Crème Lipstick is back to rock your lips with a covetable new formula, explosive new shade range, and reimagined new look!

When Kat set out to create the perfect lipstick that embodied her personality –romantic yet edgy, classy yet sexy – she created the iconic Studded Kiss. Today, Studded Kiss is more badass than ever with a purer pigment formula that delivers luxuriously rich texture and intensified color payoff with Kat’s signature creamy comfort and long wear.

The new Studded Kiss Crème Lipstick launches with 40 incredible colors in three rad finishes: Satin Matte, Glimmer and Metallic.

Kat’s largest, most disruptive shade range ever includes timeless best-sellers, resurrected fan-favorites, beloved icons from her Everlasting Liquid Lipstick collection, and the all-new White Out, an artistry-inspired opaque white to mix and customize your own perfect lip shades. From nudes to brights to bold pops of color, Studded Kiss offers a full spectrum for any lip look.

Kat Von D Studded Kiss Creme Lipstick Review white out mixer

Kat personally tested and approved the formulation of each 100% Vegan, cruelty-free shade to ensure consistent pigmentation and creamy, comfortable, and virtually weightless wear. She even designed the Studded Kiss lipstick bullet case, inspired by the studs on her favorite cuff bracelet, which is now in all monochromatic black.


Kat Von D Everlasting Glimmer Veil:

Kat pushes the limits of lipstick once again with Everlasting Glimmer Veil, the ultimate liquid lipstick to fuel her glimmer obsession. Kat Von D has pushed the limits of performance by combining the same lightweight, long-wear formula used in the Everlasting line with a revolutionary, multidimensional, liquid-crystal finish.

Kat Von D Everlasting Glimmer Veil Sephora Middle East


Too Faced

Too Faced is going all-out gold! Two of my favorite products from this brand have undergone a bling new makeover.

The Too Faced Dark Chocolate Soleil Bronzer is my makeup bag staple. And now I have to get my hands on brand new, ‘gold-ified’ Too Faced Chocolate Gold Soleil Bronzer. While the predesessor had a quirky-fun medallion-style packaging, this newbie is so fashionably ladylike in its reflective rose-gold compact. The bronzer itself is beautifully pigmented with a subtle hint of shimmer. Would be perfect for summer!

too faced chocolate gold soleil bronzer review sephora middle east

My other favorite from Too Faced is my eye-shadow staple, the much loved Too Faced Chocolate Bar. I tend to reach out for this palette often for its neutral earthy tones, and love the scent of infused cocoa.

The new bling upgrade is the Too Faced Chocolate Gold. This palette features more shimmery shades, as well as a few pretty daring not so everyday shades like my favorite, the shimmery green ‘Money Bags‘. Flick through my Instagram post to see how it looks on me!


Fenty Beauty by Rihanna

Whether you’re looking for the perfect red, everyday nude, or moody blue, Fenty Beauty’s Mattemoiselle Plush Matte Lipstick makes it easier than ever to rock the entire rainbow. Rihanna loves changing up her lipstick depending on her current mood or look, so she hand-picked the range of 14 shades that anyone can pull off, with names that embody the personality of each color.

My favorite from this range is the deep royal red Ma’Damn. It glides on effortlessly, is highly pigmented and actually lasts longer on my lips than the much-hyped Fenty Stunna Lip Paint.

Fenty Beauty Mattemoiselle Ma'Damn Sephora Middle East



No Transfer Glossy Liquid Lip Color

You’ve heard of no-transfer matte lipstick, but ever thought this would be possible in gloss? Innovative Parisian makeup brand BlackUp has come out with a brand new range of lip colors under the label Blackup No Transfer Glossy Liquid Lip Color. Glossy lips that last all night is now a possibility!

Blackup no transfer liquid gloss lipstick review sephora middle east


Tarte Cosmetics

Tarte Cosmetics has gone all (rose) gold with a number of their key best-sellers, and these have been re-branded under a new subcategory entitled Park Avenue Princess.

One of my favorites from this range is the Tarte Park Avenue Princess Chisel Palette, an Amazonian clay-infused bronzer bar with 6 matte bronzing and matte highlighting powders to add a natural, customizable glow to a wide range of complexions.

The snake-skin packaging in rose-gold is absolutely to die for, and the actual products within really live up to the bling.

Tarte Park Avenue Princess Chisel Palette Sephora Middle East review Beauty blog UAE blogger.jpg



Skincare is about to get really interesting with boscia! Known for revolutionizing beauty routines around the globe with formats that surprise and textures that move with you, bounce and stretch – it’s all part of the brand’s plan to make skincare meet the modern world, with an attitude of exploration and excitement. Discover this range now at Sephora Middle East!

Boscia Sephora Middle East




Achieve a flawless, stunningly perfect complexion with STARSKIN! This spring, jumpstart your skin’s natural repair and regeneration process with STARSKIN’s Pro Micro-Filler™ Mask Pack , which deliverstransformational results – from the inside out by combining effects of professional micro-needling with cutting-edge EGF and stem cell cosmetics.

StarSkin Pro Hyaluronic Acid Micro Filler Mask Pack Sephora Review



Origins Skincare

Give your skin the ultimate prep and pamper with these essentials from Origins. While the Cleansing Makeup Jelly ensures that makeup is removed thoroughly and gently from your skin, the Matte Moisturizer and Pore Perfecting Cool Primer ensures that your skin stays hydrated while absorbing excess oil in a flash to perfect skin and prime with a soft matte finish.

Origins Jelly




GLAMGLOW loves a glitter party and #GLITTERMASK takes serious skincare to a whole new level of fun! Now you can GLITTER your way to GLAM Skin with GLAMGLOW’s innovative holographic sparkle treatment which provides all the benefits of the original Award-Winning GRAVITYMUD Firming Treatment. Paint on the star-studded glitter mask, let it dry, and peel it off to reveal tighter, toned, and more lifted skin. Don’t forget to take super sparkly glitter selfies!

GlamGlow Glitter Mask Review Sephora Middle East





Founded by Celebrity Hairstylist Jen Atkin, OUAI is a “breath of fresh hair”—a line for real life, for real women. The luxury products are simple, affordable and classic in a world full of loud noise. OUAI products are easy to use and cut back styling time so you can get the look without the glamsquad. The shampoos and conditioners are sulfate-free and employ smart keratin to repair and improve hair strength, while the styling products are designed to nourish hair and bring out its natural beauty.

ouai sephora middle east review blog beauty blogger dubai uae



All the above beauty goodies are exclusively available at SEPHORA Middle East stores, and can also be bought online on