Numaish Festive Fair: Surendri by Yogesh Chaudhary

Got the Sunday morning blues? Fret not, you have the Numaish Festive Fair to look forward to this coming weekend! From Friday 23rd to Saturday 24th September, the Numaish Festive Fair will showcase an array of on-trend designers at Hotel Conrad, Dubai.

One prominent label on the list is Surendri. Designer Yogesh Chaudhary already has an ardent fan following in India and online, and his is a collection you don’t want to miss.

Surendri by Yogesh Chaudhary at Numaish Festive Fair Dubai review by The Tezzy Files Dubai Fashion Blog interview Indian fashion Designer Lakme Fashion Week (2)

Here is what he has to say about his stall at Numaish, his journey into fashion, and key trends we need to look out for…

When did you first realize that you wanted to get into design?

I was always sincere towards the things, which I had interest in and this is the reason which got me into design. I realized at an early age, that the only way I could perform at something was completely dependant on my passion towards it.

When I think about it now, I feel that, I always knew it.  But it was in high school when it actually hit me. In a country obsessed with doctors and engineers, any individual looking the other way, is considered academically weak, so I took Science as my focused elective in high school. Despite that I could not deny my calling, Design and joined the National Institute of fashion technology, New Delhi, which has been a premier fashion institute in India since the advent of fashion.

 

Tell us more about the latest collection that you are showcasing at Numaish.

Collection I am brining to Numaish is our Winter/Festive Collection titled ‘DOT’.

DOT: The presentation “Dot” by Yogesh Chaudhary looks into galaxies far far away this season. The range is a physical manifestation of alternate cosmic reality. With manned missions reaching further in space, Surendri embarks on a journey in search of a futuristic tribe in another dimension.

Constellations, moon surfaces, thermal radiation patterns, and scared geometry define the motif direction for the season. The idea of a futuristic generation of humanoids with their own set of traditions being explored in indigenous textures; define the cross-cultural silhouettes and their surface styling.

Deconstructed Grecian drapes, and mechanized Indian shapes lead the voyage into the unknown. The collection continues to expand on the Surendri philosophy of head to toe styling services as the label launches a unique line of fashion and lifestyle accessories.

 Surendri by Yogesh Chaudhary at Numaish Festive Fair Dubai review by The Tezzy Files Dubai Fashion Blog interview Indian fashion Designer Lakme Fashion Week (1)

 

 

How does Indian fashion stand out from the rest of the world?

We stand out because of our crafts, the textile and surface ornamentation.

 

Where do you see Indian fashion in the next five years?

The growing economy and the booming retail. More and more Indian designers getting recognized internationally. It’s a great time for Indian fashion ahead. 

Surendri by Yogesh Chaudhary at Numaish Festive Fair Dubai review by The Tezzy Files Dubai Fashion Blog interview Indian fashion Designer Lakme Fashion Week (3)

 

In your opinion, how does the fashion scene of the UAE differ from the rest of the world?

There is no doubt that Dubai’s fashion scene has undergone several upgrades over the past decade. The Multicultural group of people makes it different.

 

Please list 5 key wardrobe essentials for an Indian wardrobe.

  1. Indigo Cotton tunic
  2. A saree
  3. Sharara Pants
  4. Chaniya Choli
  5. White linen shirt

 

 

What are 5 of you can’t live without fashion items from your own wardrobe?

  1. Jeans
  2. White shirt
  3. Leather chappal
  4. Kurta
  5. watch

 

Please list 5 fashion essentials for Autumn/Winter 2016.

  1. Fedora
  2. Knitted Jumper Dress
  3. Leather Jacket
  4. Cashmere Sweater
  5. Blanket Scarf

 

What do you have in store for 2017? 

In 2017, we will be coming up with more collection of Bridal Wear and more of variations of accessories like I-Phone covers, Jewelry etc.

Surendri by Yogesh Chaudhary at Numaish Festive Fair Dubai review by The Tezzy Files Dubai Fashion Blog interview Indian fashion Designer Lakme Fashion Week (4)

 

What are the key trends to look out for in the coming months?

It is always good to stick with your Heritage; hence, we will be bringing the banarsi saris, lehengas, etc. alive with our own way.

 

Look out for the ‘Surendri’ DOT collection at the Numaish Festive Fair this weekend at Hotel Conrad – Dubai!

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