The UAE is truly the platform for blending East with West. When it comes to the world of fashion, Adam Irija is the perfect example.

Adam Irija is a Swedish designer from Stockholm. Taking a leap of faith outside his comfort zone, the suave young designer has established himself as a creator of stunningly beautiful abayas (the gracefully modest dress worn by Arab women).adam irija designer interview

Adam is a qualified architect. A chance encounter with fashion led him to apprentice with a house of fashion for over 8 years. This helped Adam strengthen his wings, and he soon took flight into the colorful, magical world of fashion.

Today we talk to Adam about his journey into fashion, how he seamlessly blends East with West, and what he believes every fashionable person should have in their wardrobes.

I had the pleasure of attending Fashion Forward Season 5 this month, and on Sunday 12th April Lebanese born Lama Jouni debuted in the Dubai fashion scene with her Autumn-Winter 2015 collection.

Lama Jouni, the designer behind the brand.
Lama Jouni, the designer behind the brand.

I shared a few sneak peaks from her collection with you here, and in today’s post we talk to Lama herself; her enviably fashionable background, her passion for design, and her invaluable tips every woman should be aware of.

fashion forward 2015What is Fashion Forward? Concluding it’s fifth season this year, Fashion Forward (or FFWD) is a platform for topnotch designers of the Middle East region to showcase their talent.

The catwalk was ablaze all weekend with show-stopping creations by the Middle East’s finest designers, many debuting for the first time round. Each lent a different element of drama to the show. From folklore and fairytales, to new-age symmetry and grunge, FFWD Season 5 was a feast for the eyes.

Amber Feroz - Presentation - Dubai FFWD April 2015

Below is a pictorial summary of some of the jaw-dropping catwalk creations seen at FFWD. All photography used in this post is courtesy Getty Images.