The UAE is truly the platform for blending East with West. When it comes to the world of fashion, Adam Irija is the perfect example.

Adam Irija is a Swedish designer from Stockholm. Taking a leap of faith outside his comfort zone, the suave young designer has established himself as a creator of stunningly beautiful abayas (the gracefully modest dress worn by Arab women).adam irija designer interview

Adam is a qualified architect. A chance encounter with fashion led him to apprentice with a house of fashion for over 8 years. This helped Adam strengthen his wings, and he soon took flight into the colorful, magical world of fashion.

Today we talk to Adam about his journey into fashion, how he seamlessly blends East with West, and what he believes every fashionable person should have in their wardrobes.

Mother’s Day is fast approaching. Oh wait, it has already passed!

card
This is the very first Mother’s Day card Farasha has made for me. Mummy treasure!

 

In the UAE and the neighboring GCC countries, Mother’s Day falls on 21st March but having been raised in New Zealand (where my mother resides!), my calendar always alerts me to the second Sunday of May.

This year, Mother’s Day in the West falls on 10th May (the second Sunday of May), and I thought it would be apt to dedicate a post to this special date.

I had the pleasure of attending Fashion Forward Season 5 this month, and on Sunday 12th April Lebanese born Lama Jouni debuted in the Dubai fashion scene with her Autumn-Winter 2015 collection.

Lama Jouni, the designer behind the brand.
Lama Jouni, the designer behind the brand.

I shared a few sneak peaks from her collection with you here, and in today’s post we talk to Lama herself; her enviably fashionable background, her passion for design, and her invaluable tips every woman should be aware of.

fashion forward 2015What is Fashion Forward? Concluding it’s fifth season this year, Fashion Forward (or FFWD) is a platform for topnotch designers of the Middle East region to showcase their talent.

The catwalk was ablaze all weekend with show-stopping creations by the Middle East’s finest designers, many debuting for the first time round. Each lent a different element of drama to the show. From folklore and fairytales, to new-age symmetry and grunge, FFWD Season 5 was a feast for the eyes.

Amber Feroz - Presentation - Dubai FFWD April 2015

Below is a pictorial summary of some of the jaw-dropping catwalk creations seen at FFWD. All photography used in this post is courtesy Getty Images.

Deadly Companions is a stylishly edgy fashion label from Australia.

Deadly Companions

It was created by Sydney design duo Isabelle Guillemot and Lucina Mason, and has been creating waves in the fashion world.

Lucida & Isabelle
Lucida & Isabelle

Isabelle was in Dubai a couple of weeks back, and I had the pleasure of having a chitchat with her. She shared her experiences as a designer, and listed invaluable fashion tips every girl should know. Read on for details.

Al Ghurair Centre is a landmark in the UAE shopping scene. It was the very first mall in Dubai, built on an empty plot of land that is now the heart of a bustling Deira city, Dubai.

Over the years, Al Ghurair Centre has been overshadowed by the bigger, newer malls in its vicinity. However, in the recent past, Al Ghurair Centre has taken on a new persona with its tagline ‘Soul of the City’.

The mall went through a major reconstruction last year, with an expansion that brought in many new fashion labels, some debuting for the first time in the UAE market.