We’ve been fed marketing gimmicks all our life, be it a toothpaste that promises the brightest smile (winning you the coveted job), or that ordinary bottle of shampoo that will unlock a mirror-like sheen to stubborn tresses. But how many brands actually live up to the challenge of falling back on their promises?
Pril is a well-known household name the world over. Fathered by global conglomerate Henkel, this is a dish-washing liquid that claims to be so powerfully efficient, that one drop is sufficient for a whole pile of dishes, no matter how stubborn the grease.
Taking on the challenge of their ‘one drop’ claim, the brand has come up with an adorably clever little way of proving its point. Introducing the Pril One Drop Bottle!
This miniature replica of the actual Pril bottle is said to be no bigger than a finger nail.
How tiny is it exactly? Compare it to an ordinary dish-washing sponge:
And here it is, balancing ever so carefully on the tip of my finger:
I have to admit I was rather reluctant at giving this challenge a go. I mean, just look at this wee bottle.. how adorable is this wee wonder!
I squeezed out the one-drop contents onto a wet sponge, and got to work. It lathered up beautifully, and scrubbed away at 5 dinner plates, 4 coffee-stained cups, a stack of spoons and forks, and even a very greasy pan from breakfast.
I feel rather shame-faced when I think of the usual amount of dish-washing liquid I would need for this pile of washing. Way to go Pril, you cute little thing!
Grab a sample of this adorably cute limited edition ‘Pril One Drop Bottle’, available across leading supermarkets around the UAE.