When Face Mask: for when the clock strikes 10pm!

‘When’ masks are the newest addition to the masks section in Sephora Middle East stores. They come in a variety of 5, which are sold together under the ‘When Special Package’.

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I reviewed the When Makeup Base earlier, and last night I put the ‘When 10pm’ mask to trial.

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The ‘When 10pm’ Mask Promise:

Between 10 pm and 2 am, our skin goes through it natural rejuvenation process when well rested. With key ingredients in its gel-like serum, the ‘When 10pm’ mask promises to enhance the rejuvenation process and leave the skin more radiantly youthful and wrinkle-free.

Key Ingredients:

  • Collagen & Watermelon: to rejuvenate the skin and improve its elasticity.
  • Glycerin and Sodium Hyaluronate: to moisturize the skin.
  • Extracts of Grapefruit Seed, Bamboo Stem, Pine Leaf, and Ginseng: for healthy skin.

My Experience with the ‘When 10pm’ Mask:

Following instructions, I put on this mask at 10pm sharp!

The sheet mask is packaged between two sheets, and despite being drenched in serum, it is very easy to unfold and put on.

Unlike common sheet masks that are made of fabric, When masks are made of lightweight bio-cellulose coconut sheets that prevent skin irritations. I like the fact that the sheet is made of eco-friendly natural material, and even the medical field uses a similar sheet for dressing burn patients!

Once worn, the mask stays put, and doesn’t budge despite being drenched in serum. The serum is cool and gel-like, and has a sticky consistency when first applied. It dries up slowly, and I really liked the cooling effect it had on my When Mask 10pm review beauty dubai uae sheet mask korean biocellulose1skin.

I know I look pretty ghastly in this mask, but beat this… I was watching ‘The Walking Dead’ while I had it on! Went with the zombie theme don’t you think? 🙂

The mask has to be removed after 30 minutes, but I was so comfortable in it that I kept it on for another 5. Now my face had just the ample amount of serum on it to rub in as a night cream, and I dozed off to bed.

By morning, my face had taken on a noticeable dewy glow, and felt very well hydrated and refreshed. It was like I had woken up from a very deep, rejuvenating slumber. This mask would be a lifesaver for late nights, and I definitely need more of it in my life!

Why I need more of the ‘When 10pm’ Mask:

  • The mask is super easy to use.
  • The sheet is made of coconuts!
  • I love the delicious cooling effect it has on the skin.
  • It really delivers on the rejuvenating promise!
  • It’s paraben, sulfate and phthalate free.

The  ‘When Special Package’ of 5 assorted ‘When’ masks retails for AED 159, and is exclusively available at all Sephora stores across the Middle East. For more information on ‘When’ masks, visit their website.