Eid Mubarak all! I hope you had a wonderful time with your loved ones, and feasted like kings. Here is my little one, decked up in her Eid finery from Fayon.
I first came across Fayon at a Numaish exhibition last year. This Indian label specializing in children’s wear caught my attention for its gorgeous attention to detailing. From traditional Indian to a fusion of Western silhouettes, Fayon really knows how to dress up little ones and it is therefore no wonder that the designer behind this beautiful Delhi-based brand is a mother herself.
Today I am introducing you to the very talented Preeti Jatia, an interior designer who turned her talents into fashion once her two beautiful young daughters came along.
I too am a mother to a little 6 year-old, and Fayon was kind enough to send her this gorgeous silk lehenga last Eid. It’s her favorite outfit till date, and she has been nagging me to get her more!
How did you come up with Fayon Kids? Do you have a background in fashion design? Why kids’ fashion in particular?
Fayon was born the day my daughter who is 13 today was born. I couldn’t find anything in the market for her to wear which was chic stylish and comfortable. As a child I could say my mother made me wear only pure fabrics like cotton and silk, so how could I, as a mother, make my child wear something so polyester and artificial? So on her first birthday after a lot of looking around in the market I decided to make an outfit for her myself.
I’ve been in the textile background with interiors as my forte, so I felt confident I could create something beautiful for my child. I got hold of a local tailor, and sat with him for hours and made this beautiful dress.
After my daughter’s birthday, all my friends praised me for the beautiful dress and one of them even wanted me to make one for her daughter. After that, the orders came pouring in, and this is how Fayon was born.
How did you come up with the name ‘Fayon’?
Fayon is a French word that stands for style and workmanship. I have studied French, and even won a scholarship to study the language in Paris.
So when I started to look up names for my brand, I really wanted something French. What makes the name perfect is that it stands for ‘workmanship’ a quality that India, my ultimate roots, is well established for. I therefore found this was the perfect name for my creations.
Where do you get your design inspirations from?
Truly, my inspiration comes from my two daughters. They inspire me to make outfits from the purest of fabrics. I am inspired by the styles they aspire to, and what is currently in trend. And as a mother, I need to ensure their outfits are durable, easy to maintain and last a long time.
Many of our global customers have told us that their Fayon creations have lasted them many years, and that they have even managed to open up margins to make the sizing last a few more wears.
Fayon outfits never fade off, and look as fresh and delicate as the day they were created.
Is it different designing for girls than it is for boys? Which one do you enjoy more?
I have to admit I have more fun creating outfits for girls than boys, but soon realized the boys feel left out. I therefore research on boys’ clothing, and ensure Fayon has a very stylish range for boys, both in Indian and Western designs. We do some wonderful theme party outfits as well including Jamna sets inclusive of topi booties, and all the accessories and matching sets from the newborn stage onwards. These are perfect for gifting and auspicious occasions as well.
What designs do you have available for adults?
We have introduced matching sets for mothers and daughters, and fathers and sons years ago, and they are very popular with our clients. It is heartening to see parents first choose the outfit for their little ones, and then concentrate on their own look. Putting your child first is such selfless love!
How big is your team, and where are you based?
We are a team of 35 people, a mix of men and women who form the Fayon family and many of them have been with us from day 1. They are very happy working for Fayon, and we encourage our staff to be independent and not just earn money, but save it the right way.
Where are the majority of your clients from?
Thanks to the worldwide net, Fayon is available globally, and we even get orders from countries like Maldives and the Philippines. Our primary orders come from the Middle Eastern countries (UAE, Bahrain, Kuwait, UAE) as well as the West (UK and America). We also get orders from Singapore and Down Under (Australia and New Zealand) and even some parts of Europe.
And ofcourse, we get a big chunk of our orders from India, and even neighboring Sri Lanka.
Fayonkids is available all over the world!
From all the designs you have created so far, which one is the most special to you, and why?
Fayon makes approximately 700 garments, and approximately 12 to15 new styles on a monthly basis, so this is a very difficult question to answer!
Like a mother who nurtures her babies, it is impossible to choose a favorite.
Have you considered opening shop in Dubai?
Dubai is a very good market for us, and we have been getting very good orders from here online.
Yes we would love to have a collaborating partner in Dubai to open a shop. We are always looking at joining hands with good people who would nurture Fayon as their own baby. And whoever we have worked with has been with us for years, and that says it all.
Where can we buy Fayon?
We are available in our Noida (New Delhi, India) studio and our designs are also available in various stores across India, and 6 other countries across the globe.
We ship anywhere in the world through our own website www.fayonkids.com and also available through some other online portals as well such as Carma and Ashni.