I am always over the moon when I receive goodies from Shiseido, Japan’s best known premium beauty brand. Shiseido has earned a global reputation for their breakthrough, innovative skincare and makeup ranges, but very few talk about their fragrances.
I have never used a Shiseido scent before, and was rather intrigued when I received this pretty little 20 ml bottle of Shiseido Ever Bloom Eau De Parfum. The packaging, with its pale pinks and the very astutely structured bottle, is oh so feminine and classy. I was rather intimidated about actually putting it to use… it is a showpiece in itself!
LM Parfums, named after Laurent Mazzone, the heart and soul of the brand, was established in 2010. Based on the purest French perfumery traditions, the brand boasts of an immense portfolio of luxury scents that blend the best of notes creating uniquely exciting combinations that play on the imagination.
Today we talk to the man himself. Laurent Mazzone had a stint as a DJ, worked in the world of fashion, and has now immersed himself in the field he has been most passionate about since childhood. Here he gives us a glimpse into the creative world of perfumery, and tells us how he self-taught himself into becoming one of the world’s most sought-after newcomers in the game of scents.