Move over Hallmark, we have something far more kitcsh and Arabesque, proudly conceptualized and nurtured in our region. Today I am introducing to you a beautiful home-grown concept by a talented young lady in Amman, Jordan.

Meet Rasha Hamdan, the founder of Yislamoo. Processed with VSCOcam with t2 presetWhat started off as a greeting cards concept has now expanded to all things art with collaborations with local artists and a firm base in the capital of all things fashionable; Dubai ofcourse! Do have a browse through their gorgeous website www.yislamoo.com From greeting cards to wall art, mugs, canvas bags and more, this upcoming brand is taking the fashion-forward into a frenzy! Here’s what Rasha has to say…

Being told I look like my mother is by far one of the best compliments I’ve ever received. If only I had her effortless grace and cooking abilities to match. The photo below is of my mother infront of the iconic Taj Mahal, sometime in the late seventies.

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Mothers and daughters share a very special bond, and I definitely don’t need a commercially whipped up Mother’s Day to tell her how much she means to me. However, going by convention, I wish her twice a year! You see, although the West celebrates Mother’s Day on the second Sunday of May, the Arab world honors mothers on 21st March.

Have you bought your mother something special yet? Hurry! You only have this weekend to get yourself sorted! I have a list of ideas that might help… and these do away with the conventional gifting of bouquets and chocolate, I promise! Read on for more…

Who doesn’t like a box full of surprises? Box Therapy is UAE’s clever little gifting solution that allows you to subscribe for a 1,3 or 6-month subscription starting as low as AED 127.

As a Box Therapy subscriber, you get a box of goodies delivered right to your door. Who said you need a special occasion to treat yourself (or someone very special)?

I got my first box this month, and when it got to my desk halfway through a mundane workday staring at spreadsheets, I morphed into an excited little girl all over again and couldn’t wait to delve into my box of surprises.

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