How gorgeous is this bright chirpy red clutch featuring Indian calligraphy?! This is just one of the many quirky fashion accessories created by the very talented SSD Preet. Visit their stand at the Numaish Festive Fair, scheduled to take place this Friday and Saturday at Conrad Hotel (Dubai) from 11 am to 9 pm (entry and valet parking is free).


But right now, I am giving one lucky winner the chance to win this gorgeous clutch! Here is what you have to do:

I had the pleasure of meeting Saudi Arabian fashion designer Daneh at the Galeries Lafayette Fashion Forward Pop Up Store event, where her A/W 2015 collection will be available for sale till 27th October.ffwd daneh saudi designer

I fell in love with her chic and sophisticated line of clothing. Daneh herself exudes the elegance of a refined lady who knows less is more, and she is the perfect name and face for her brand.

I had a chat with Daneh about her label, the challenge of being a Saudi designer, and fashion tips she lives by. Read on for more!

The UAE is truly the platform for blending East with West. When it comes to the world of fashion, Adam Irija is the perfect example.

Adam Irija is a Swedish designer from Stockholm. Taking a leap of faith outside his comfort zone, the suave young designer has established himself as a creator of stunningly beautiful abayas (the gracefully modest dress worn by Arab women).adam irija designer interview

Adam is a qualified architect. A chance encounter with fashion led him to apprentice with a house of fashion for over 8 years. This helped Adam strengthen his wings, and he soon took flight into the colorful, magical world of fashion.

Today we talk to Adam about his journey into fashion, how he seamlessly blends East with West, and what he believes every fashionable person should have in their wardrobes.