New at Sephora Middle East: True Portrait Foundation by Kat Von D Beauty (Vegan and Cruelty-Free)

Last week, I had the pleasure of attending the Sephora Middle East Fall 2019 event and spent a great deal of time at the Kat Von D Beauty stall. Love this tattoo artist turned beauty mogul! I’m a sucker for art, great packaging and surreal shades of color, and Kat seems to effortlessly dish it all out time and time again.

Kat Von D Beauty has now come out with a brand new medium-coverage foundation range, and being a brand that values inclusion of all, the range is launching with 40 shades that cover very fair to very deep shades.

What It is

The Kat Von D Beauty True Portrait Foundation is a light-weight, water based medium coverage liquid-to-powder foundation.

The liquid-to-powder formula features an exclusive Elastic Essence™ Effect: a combination of spherical powders which have an elastic core that ensures the foundation never settles into skin. The result? An incredibly lightweight foundation that self-sets to a long-wear airy matte finish that flexes with each expression.

Product Usage

As this is a very light formulation, the Kat Von D Beauty True Portrait Foundation is perfect for everyday wear and gives the wearer a very believable, breathable coverage.

As it is a water-based formulation, using a Beauty Blender or any other sponge applicator is highly discouraged as the product will simply seep into the applicator.

The ideal way to apply this foundation is with your fingers.

A little goes a long way, and you only need a pea-sized squeeze of the bottle for each use.

Who Should Wear It

The Kat Von D Beauty True Portrait Foundation is ideal for normal to oily skin-types. Created to control shine with a unique formulation that balances sheer and opacity, this transformative texture ensures that your skin will not look shiny halfway through the day and won’t clog pores.

This formulation is very easy to apply due to its light-weight texture, thereby making it ideal for busy women and for travel.

4 Reasons to Get You Excited About the Kat Von D True Portrait Foundation:

  1. It’s Vegan & Cruelty Free: Staying true to the Kat Von D Beauty brand promise, the True Portrait Foundation is not tested on animals, and nor does it contain any animal-derived ingredients. “Kat Von D Beauty makeup is made with love not animals”
  2. The Packaging: Breaking the mold on KVDB’s emblematic packaging, True Portrait is truly unique as the packaging construction is engineered for maximum usage, portability and precision. Pushing the standards of high-performance formulations and pigments, the True Portrait Foundation packaging is the first of its kind, incorporating perfect shaker beads within the bottle to easily blend and break up the foundation and giving consumers an auditory clue that the foundation is ready for optimal usage. In addition to the shaker beads, True Portrait’s packaging is slim, tall, and squeezable with a precision tip to dispense exact drops so no formulation goes unwanted or wasted. Squeeze the portrait on True Portrait Foundation for easy, precise, and high-quality application as Kat Von D Beauty always strives to break industry boundaries by providing exceptional packaging technology and formulations
  3. The Color Shades: With 40 shades ranging from very fair to very deep, its pretty easy to #meetyourmatch
  4. The Formulation: promises to ‘stay with you, move with you’ thanks to the innovative Elastic Essence™ Effect technology. The coverage is so believably natural.

Tezzy’s Experience with the Kat Von D Beauty True Portrait Foundation

I’ve been using this foundation almost daily for a week now, and love how light and quick it is to apply. I apply it with my fingertips as I would a face cream, and voila! My base makeup is ready in under a minute.

The coverage is so lightweight, and allows the skin to breathe unlike heavier makeup. It’s great for an everyday look.

And the gorgeous, versatile packaging makes this foundation my new travel BFF!

I wear the shade Tan 66.

Product Pricing & Availability

The Kat Von D Beauty True Portrait Foundation is available at all Sephora stores across the Middle East, as well as online on The foundation retails for AED 180 each.

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#TruePortrait 🖤 Can we take a moment to admire the gorgeous packaging of the brand new Kat Von D True Portrait Lightweight Medium Coverage Foundation?! 😍🖤 . Deviating away from her signature black, this brand new foundation comes in the most versatile stylized white packaging that is squeezable with a nozzle applicator ensuring minimal product wastage, and the side windows ensure you can actually see how much foundation you have left 🖤 . Coming back to the foundation itself, the @katvondbeauty #TruePortraitFoundation is a very lightweight water-based formulation that boasts of a liquid to powder finish & features an exclusive Elastic Essence™ Effect to flex with all of your expressions, for a more believable, airy matte finish that's perfect for that everyday look 🖤 . Ideal for normal to oily skin, the #KatVonDTruePortraitLightweightMediumCoverageFoundation is 100% vegan & cruelty free, and comes in 40 different shades from very fair to deep 🖤 . The Kat Von D #TruePortraitLightweightMediumCoverageFoundation will be available across the Middle East at @sephoramiddleeast & and from Friday 20th Sept 🖤 . . . . . . . . #ad #katvondbeauty #sephoramiddleeast #sephora #liquidfoundation #makeupmusthaves #newatsephora #mediumcoveragefoundation #oilyskinmakeup #browngirlmakeup #dubaimakeupblogger #dubaimakeupblog #theqode @theqode #BeautyBlogger #productphotography #Foundation #beautyreview #makeupreviewer #makeupreview #thetezzyfiles

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