What do you do when one of your favorite skincare brands joins hands with a highly creative pair of world-famous graphics designers? Get super excited of course!
Kiehl’s is no stranger to the beauty world. Founded in 1851 in New York’s East Village neighborhood, the brand started off as an old-world apothecary. With an extensive medical background in beauty, the brand has grown from strength to strength, and can be listed as a household name the world over today.
This holiday season, Kiehl’s collaborates with Craig & Karl.
Designed by the international artist duo Craig & Karl, this limited-edition label is a kaleidoscope of vibrant colors that will adorn some of Kiehl’s most beloved customer favorites including Kiehl’s Creme de Corps, Creme de Corps Whipped Body Butter and the Ultra Facial Cream.
Kiehl’s quirky, New York City-inspired spirit gels well with this colorful, festive print.
Kiehl’s has a long-standing relationship with the artist community, and have collaborated with artists before. Earlier collaborations include Jeff Koons, Kenny Scharf and Eric Haze. This year, Kiehl’s has teamed up with Craig Redman and Karl Maier, better known as Craig & Karl.
This is not the first collaboration for Craig & Karl either. The talented duo have the likes of LVMH, Google, Nike, Apple, MCM and Le Specs in their portfolio.
“We were so excited to have Craig & Karl as our holiday partners this year. Their colorful illustrations are incredibly unique and we knew their creativity would blend perfectly with Kiehl’s,” stated Maria Gustafson, Senior Vice President, Global Creative for Kiehl’s. “In addition to our packaging, we are translating their design into our windows, in-store merchandising, gift box sets and other collateral items, so that when a customer enters our stores, they will experience Craig & Karl’s vision for holiday in a uniquely Kiehl’s way.”
Based in different parts of the world, Craig in New York City and Karl in London, the internationally renowned pair are graphic artists who specialize in illustration and installation projects. Recognized for their portraits of mainly high-profile figures and celebrities, such as Jay-Z, Woody Allen, Lady Gaga and Karl Lagerfeld, both artists collaborate on a daily basis to create work that is bold, yet filled with simple messages that are often humorous.
“We were inspired to partner with Kiehl’s because they take great care with not only their products, but also with how the brand is visually presented to the world, which of course is very appealing to us,” stated Craig & Karl. “Their previous collaborations have been very high quality; the people involved are such amazing artists, so we were super honored to be asked.”
Hurry, these are limited editions! They make great festive gifts too.