I started blogging for my sheer love for writing, but just a few months into this digital arena, I’ve come to realize a good blog is so much more than that. Readers expect good, concise and useful content, and above all, they want photos… really good, high quality photos! Blame it on Instagram, but the online world has taken advantage of our need for soaking in information ‘ASAP’, and the inner child in all of us will always have a penchant for pretty pix!

Aubaine, a popular London-born French restaurant and boulangerie, has made its debut in the Dubai foodie scene this December. Taking up a prime location at the main entrance of The Dubai Mall itself, this is the restaurant’s very first international stint (having opened 10 successful chains in its home turf, London so far).

Aubaine‘ is French for ‘treat’, and I was really looking forward to my lunch there last weekend, especially after getting glimpses of their fabulous lineup of sweet treats on social media!