Let’s face it, organic skincare is big business these days. Many new brands are coming out of the woodwork banking on keywords like ‘natural’, ‘organic ingredients’ and even ‘superfoods’. Our beauty shelves are exploding with options, but take a good, close look at the labels and you will still find many incomprehensible names on the ingredients list, and only a minute percentage of the key ingredients they boldly print on the front label.
I am a skincare addict. I proudly admit I bought into the ‘natural skincare’ bandwagon well before it was a trend, and have been studying ‘good for you’ skincare ingredients with so much an inquisitive gusto that I’ve been whipping up DIY Face Masks for as long as I can remember.