The French have always been the epitome of style and perceived beauty. From shabby chic interiors to munching macaroons and going on a Chanel No. 5 high, we have all aspired to bring out the Parisian in us in one way or the other.

Last week I had the pleasure of being a part of the launch of a French skincare icon, Rogé Cavaillès. From body lotions and oils to an entire range of body washes and intimate cleansers, the brand has been keeping the French beautiful since 1924!

We are inundated with beauty brands in the market, but how many will survive the near-centennial mark? There are a number of factors that has made the brand Rogé Cavaillès such a phenomenal success: