Urban Veda is yet another exciting new organic beauty brand to hit the UAE market this summer. Launched in the UK this year and having bagged a number of prestigious beauty awards already, the name ‘Urban Veda’ conjures up holistic beauty regimes from India. The brand uses the ancient principles of Ayurveda to recreate high-quality beauty products infused with the goodness of natural ingredients that have been tailored to the skincare needs of the 21st century.
Ayurvedic wisdom stems from addressing the different ‘doshas’, a term used to describe the physical and emotional tendencies of body and mind. On the Urban Veda website, you can actually do an online quiz to find your dosha type, and this will help narrow down your choices from the Urban Veda range.
I have been using the Urban Veda Purifying Exfoliating Facial Polish for the past week, and this lovely cleanser has been a great intro to the brand.











