I’ve always been a huge fan of Barcelona-born fashion brand Desigual. Their offbeat prints and colour clashes always appealed to the boho in me. However, this very notion of ‘loud’, non-confirmative mix of prints makes many turn away from the brand.

Come Spring Summer 2017, the brand new collection at Desigual has gone through a major transformation. Sure the crazy cool clash of colors stays true to the brand DNA, but the range now includes a wider range of options for those seeking a more sober wardrobe palette.

Casual day out in a super comfy pair of boyfriend-fit jeans and blouse? I bet this is not what you envisage… Dressed in blue, dressed in Desigual. Always so beautifully different!

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Desigual, the unconventionally quirky, colorful brand from Barcelona, has long been one of my absolute favorites. I love their riot of colors, their unique take on combining world cultures, the signature mandala motif, and above all, the brand’s take on non-conformance. Desigual is anything but a fashion sheep. Straying away from mainstream trends, Desigual may have many a ‘me too’ wannabes, but nothing comes quite as close to the DNA of crazy-cool cuts and colors that is so ‘Desigual’.

Come 2017, and the brand announced the launch of the ‘New Desigual’, a range that would appeal to all, including those who shy away from color. I for one was dreading it. I LOVE the brand’s take on color clashes; you either love it or hate it. Surely they cannot have something for everyone? If you too are a die-hard fan of Desigual, fret not! The new collection is bigger and better than ever, and includes 6 sub-categories of looks.

The new collection has a whole new range of exceptionally stylish jackets. I fell in love with the DesigualĀ Diven Blazer. With a formal blazer-style cut, this jacket can easily be taken from a casual day out right into the boardroom.

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