If you are well and truly serious about skincare, you already know the importance of serums. Using a serum as a part of your regular skincare regime becomes all the more important as we age.

Unlike regular moisturizers that sit on the surface of the skin, serums are lightweight enough to penetrate deeper down to deliver active ingredients.

For the past year I’ve been ignoring serums due to my obsession with facial oils (my current favorite is Rose Hip Oil). However, legendary beauty brand Avon has combined both into one powerfully clever, award-winning product. I’m talking about the Avon Ultimate Supreme Dual Elixir.