What’s not to love about Iris Apfel? The fearless, fascinating 97-year-old fashion icon is an inspiration to us all. Totally in awe of Apfel, I wrote an entire blog post on her earlier into my blogging life, all based on me stalking her online. Click here to read it.
This month, all eyes are on the Cannes Film Festival but I’ll be looking out for our girl Iris. At 97 she’s debuting as a movie star for Magnum. Imagine my excitement with the news that my all-time favorite fashion icon is now the face of one of my favorite ice-cream brands ever!
Her colorful persona and bigger than life penchant for outrageous fashion makes her ideal for the fun-loving element of the Magnum brand. To launch its #TrueToPleasure campaign and inspire people to be true to what brings them true pleasure, Iris stars in vivid, bold and colourful stills shot by the inimitable Mert Alas & Marcus Piggott and two short films, directed by Martin Werner.
Speaking of the films, director Martin Werner said; “I really wanted this campaign to capture the true essence of Iris and what makes her such a captivating and inspiring icon. The films show how, even at 97, she pursues what brings her pleasure in life – her wicked sense of humor and her bright colorful outlook made it a joy to create.”
Speaking from the Magnum shoot in Miami, Iris said:
“I have done many things in my life and throughout, I have always tried to live without fear of judgment. Otherwise, you miss out on all the fun! I was thrilled to collaborate with Magnum to bring this attitude to life and I hope we inspire you to do the same. Feel empowered to be a little more lighthearted and playful… I know I will continue to do so!”
To capture this year’s campaign stills, Magnum has collaborated once again with fashion icons, Mert Alas & Marcus Piggott – fearless in their own pursuit of pleasure. Posing for the artistic duo, Iris’ hallmark vibrant colour and playful, fearless spirit has been brought to life with their signature style. The bold images can be seen throughout the summer at Magnum Pleasure Stores around the world and on @MagnumArabia ‘s Instagram channel.
Speaking at the shoot, Mert Alas said:
“We have been lucky enough to shoot many of the great icons, so adding Iris to our hall of fame was a true pleasure. Iris is the posterchild of living life with a playful twinkle in your eye, exactly the kind of strong women we love to capture. This is what we really aimed to capture in the stills.”