Move over Hallmark, we have something far more kitcsh and Arabesque, proudly conceptualized and nurtured in our region. Today I am introducing to you a beautiful home-grown concept by a talented young lady in Amman, Jordan.

Meet Rasha Hamdan, the founder of Yislamoo. Processed with VSCOcam with t2 presetWhat started off as a greeting cards concept has now expanded to all things art with collaborations with local artists and a firm base in the capital of all things fashionable; Dubai ofcourse! Do have a browse through their gorgeous website www.yislamoo.com¬†From greeting cards to wall art, mugs, canvas bags and more, this upcoming brand is taking the fashion-forward into a frenzy! Here’s what Rasha has to say…