The UAE is truly the platform for blending East with West. When it comes to the world of fashion, Adam Irija is the perfect example.

Adam Irija is a Swedish designer from Stockholm. Taking a leap of faith outside his comfort zone, the suave young designer has established himself as a creator of stunningly beautiful abayas (the gracefully modest dress worn by Arab women).

Adam is a qualified architect. A chance encounter with fashion led him to apprentice with a house of fashion for over 8 years. This helped Adam strengthen his wings, and he soon took flight into the colorful, magical world of fashion.

Today we talk to Adam about his journey into fashion, how he seamlessly blends East with West, and what he believes every fashionable person should have in their wardrobes.