The power of perfumes on the human psyche fascinates me. One moment the mind is living in the present reality, and all it takes is the lingering scent of a certain perfume to transport the senses to a special memory.
Mark Constantine, co-founder of Lush, has co-created a number of new fragrances under the ‘Family Memories’ genre with his son Simon. The father-son duo believe that smell is the closest of human senses when it comes to triggering a memory, and their relationship is a backdrop for the creation of this range.
My current favorite from the range is All Good Things.