I think I’ve found the holy grail for mascaras. It comes in this eclectic hexagonal tube, so akin to everything super-stylish to come out from the ‘Marc Jacobs’ label.

It brings my barely-there lashes to life, like you can actually see them! Thick and luscious sans any annoying clumps with just a single sweep. A second coat gives me the ‘vavavoom’ look of false lashes. I’m talking about the epic Marc Jacobs Velvet Noir Major Volume Mascara. 

Velvet Noir is inspired by Marc Jacobs’s first beauty memory of his mother carefully shaving fibers from a velvet ribbon to create her own couture faux lashes.

“I have some very fond memories of watching my mother do her makeup before she’d go out on a date. I could sit there for hours and watch her as she would choose her clothes and put her makeup on. She’d take a piece of black velvet ribbon and she would scrape it with a knife so she could take the pile from the black velvet to make the lashes even thicker and clumpier.”—Marc Jacobs

Product Claim:

An ultra-volumizing mascara that delivers instant dimension for epic lashes.

The Marc Jacobs Velvet Noir Major Volume Mascara:

• Promises the lash-maximizing thickness of false lashes
• Has a curvy brush that adds volume to the most hard-to-reach center lash line. The brush also has a defining tip that styles lashes for major drama
• The super-concentrated black pigment promises to deliver the greatest visual impact, and the Flash Volume Complex™ creates instant, smudge-proof length and volume in three strokes or less

What it is Formulated WITHOUT:

– Parabens
– Sulfates
– Phthalates

Product Pricing & Availability

The Marc Jacobs Velvet Noir Major Volume Mascara retails for AED 140 across all retail stores in the Middle East, and can also be bought online at the Sephora store (click here).

They’ve also come up with a limited edition zebra print packaging retailing for AED 153! Mental note to order one in before its gone.