‘When’ Mask: Snow Magic Mask Review

So far, I’m loving what the ‘When’ sheet-masks are doing to my skin! I’ve reviewed the Makeup Base mask and the 10 pm mask, and this morning, I decided to try out the When Snow Magic Mask.

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This was me this morning on Instagram in case you missed it!

Our household rises just past 6 am every weekday, after the alarm clock gives out a frenzied cry. Half-dazed, I get my daughter cleaned up and packed off to school within an hour and once she’s out of the house with her father, I get the house all to myself for the next two hours before I do the office run.

Today my morning cuppa just wasn’t doing it. A few too many late nights were starting to show on my face, and this is when I decided to give the When Snow Magic Mask a try.

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Product Claim:

From the 5 pack ‘When Special Package’, the Snow Magic mask is the one that specializes in skin brightening.

“To add radiance to dull, lackluster skin, try planning ahead with When Snow Angel. Its moisturizing aloe vera and arbutin extracts help you keep a beautiful glow. Don’t let past blemishes and freckles dull you out. Start off an ordinary day with extraordinary skin – with When’s Snow Angel.” – When Face Masks Website.

Key Ingredients:

  • Aloe Vera, Arbutin extracts and Swiss Alpine herb extract: to help brighten and clarify the skin.
  • Glycerin and Sodium Hyaluronate: to moisturize the skin.
  • Grapefruit Seed extract, Bamboo stem extract, Pine Leaf extract and Ginseng: to maintain skin health and vitality.

My Experience with the When Snow Magic Mask:

I was a bit skeptical about using a product called ‘snow magic‘. A name like that is often associated with skin lightening products. I for one am totally against fairness treatments. I am very happy with my naturally tanned complexion, and the idea of using chemical bleaches to get a few shades lighter gives me the shivers.

However, on closer inspection, I was relieved to find out that this mask is more for skin radiance and hydration, something my tired complexion was craving this Monday morning #MondayMorningBlues are a real thing (very apt considering this is the blue packaged ‘When mask!)!

As with the previous When masks I have tried earlier,the When Snow Magic Mask is very easy to use. The high-quality bio-cellulose sheet fits like a glove on the face, and as it is made by fermenting natural coconut juices, it holds a high volume of the mask serum.

Encased onto the face for 30 minutes, I could feel the effective transfer of the serum going into my skin. The mask was near dry when I took it off.

I was left with just the right amount of serum to spread over my face, and it didn’t look greasy even under my daily sunscreen.

My face looked visibly brighter as soon as I removed the mask. The skin feels well hydrated, and I noticed my makeup glided on more smoothly too.

Its nearly lunch-time now, and my face has maintained a new, illuminated glow. A glance at the mirror, and I could have sworn I had an Instagram filter on!

The When Snow Magic Mask has worked wonders at disguising my facial tiredness. It is a must-try for ‘masking’ one too many late nighters!

The Good:

  • Works instantly at adding a glow to lackluster skin.
  • Deeply hydrating without being greasy.
  • Easy to use, and made of eco-friendly material.

The Not So Good:

  • Not sold separately! Comes in an assorted pack of 5 called the ‘When Special Package’.

Where to Buy:

The  ‘When Special Package’ of 5 assorted ‘When’ masks retails for AED 159, and is exclusively available at all Sephora stores across the Middle East. For more information on ‘When’ masks, visit their website.